cheaper than your therapist
A T-SHIRT THAT LASTS LONGER THAN Any LOVE AFFAIR
Your everyday best friends. Those who will give you an effortless style on every occasion.
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It started as a statement.
It quickly turned into a collection.
Since then it became a brand that is about the pulse of live. Lovers, poets, broken hearts, dreamers, rollercoaster ridders, fighters, artists... scientists, brokers, bikers, dancers... we all want to enjoy.
Since 11 years, Demain, il fera jour. declares its love, for wounded souls keeping on moving hoping, enjoying, dancing... always pretending, acting, behaving, lying with a sense of poetry, some kind of romanticism and some urban flavor.
'Demain, il fera jour.' is a brand. A never ending and always evolving capsule collection covering men’s and women’s apparels and limited productions of accessories.
We always go for the most recent design and production process with a close attention to the provenance of the materials, the respect of anyone involved in the making of our products and keeping our eyes and ears wide open for any potential use of recycled materials (fyi : up-cycling is the same as recycling. A slice of ego and and a bigger profit are the only differences. Don't believe the hype ...).