ABOUT US. Demain, il fera jour. is about storytelling. It is a library, a hub, a web-store, a meeting point dedicated to visual creation. As facts, we are mainly made of 3 activities: the creation of our fashion brand (Demain, il fera jour. : Comfort-Sport-Fashion/ Wear, made of sweatshirts, T-shirts, accessories and more...), our Webstore presenting also a selection of curated books, of photo prints and small objects, and last, a more descrete activity as creative direction studio serving other brands, art institutions..., under the spell of David Carette. David’s career as a creative director and scenographer have naturally led him to do his own film direction and photography. From late 90’s until 2009 he worked as Creative Director for 2 Studios, being in charge of their offices in Brussels and London. David set up his own creative studio “Demain, il fera jour.” in 2009, specialised in creative direction and scenography. Nowadays, his creative energy is strongly centred around his work as a Photographer and Film Director. In his films and pictures there is the elaboration of a world, of a story. Demain, il fera jour. most mediatised campaign is the “Always Restless” Mercedes-Benz worldwide fashion campaign, starring Georgia May Jagger.
From left to right : Vincent Lacrocq, Romy’s assistant, Yannick D’Is, Romy Soleimani, Georgia May Jagger, David Carette, Eliza Sys. Picture by Serge Leblon